Imagine going shopping with the designer who created the very clothes you’re trying on. Through the month of April at four different Valencia Group destinations, you can do just that with high-end women’s designer Hannah Payne of Luba.

Racks of high-end women’s clothing, dressing rooms, the designer wandering through giving insight into her pieces, live entertainment, and fresh cocktails. No, you didn’t just walk into a boutique retailer throwing a party for their top customers. You’re at select Valencia Group properties: Hotel Valencia Santana Row, Hotel Sorella CITYCENTRE, The George, and Hotel Valencia Riverwalk. For the month of April, Valencia is partnering with Hannah Payne of high-end women’s clothing brand Luba to bring her brand-new spring/summer collection line (think feminine hems and whimsical floral patterns) to special pop-up shops within the properties. Here, with a little insight from Payne, who will be visiting all four Valencia Group destinations during the month, we share what you can expect from the exclusive shopping showcase.

The Pop-Up Shop Dates

Hotel Valencia Santana Row: Thursday, April 12, 5:30 p.m.–8:30 p.m.

Hotel Sorella CITYCENTRE: Wednesday, April 18, 3 p.m.–7 p.m.

The George Hotel: Thursday, April 19, 5 p.m.–8 p.m.

Hotel Valencia Riverwalk: Friday, April 20, 4 p.m.–8 p.m.


4 Valencia Group Must Stop April Pop Up Shops

Where You’ve Seen Luba

Luba has been featured in the LA Times, The New York Times, Vogue Italia, Teen Vogue, and Harper’s Bazaar. You might also have seen Luba on influencers around the country such as Amanda Miller of The Miller Affect, Emily Men of The Wardrobes, Jo and Kemp, and Alyssa Bossio of Effortlyss.


4 Valencia Group Must Stop April Pop Up Shops

What the Luba Line Is All About

The thing that makes Luba stand out the most is the fabric choices. “Our line is instantly recognizable by the eye-catching fabrics and feminine silhouettes,” designer Hannah Payne says of her line, “All of the fabrics are sourced from Italy, France, and Korea and designed to be feminine, fitted, and tailored with unique patterns, making every woman feel effortlessly beautiful.”


4 Valencia Group Must Stop April Pop Up Shops

Why Luba & The Valencia Group Make Perfect Partners

Luba is all about quality over quantity and unique, Euro-inspired luxury products – very much in tune with the Valencia Group values. Not to mention, much like Valencia Group, Payne loves to offer her customers something they are not going to find anywhere else. “I know the clientele of Valencia Group has impeccable taste in not only where they stay, but also in what they wear,” says Payne.

What to Look Forward to Most

“It is such a rare opportunity for people to hear from the designer about a brand in person,” says Payne. Not only can you expect personal suggestions from Payne about what to pair certain pieces with, but you will hear her inspiration behind the entire collection.

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