T hough similar in some ways, there are three personas that drive the look and feel of these sister Valencia Group hotels. Here’s what sets them apart.
They’re European, yet they find their homes in Texas and California. You can tell they’re related, but they have their own sense of style and characteristics. No, we’re not talking about A-list celebrities or even the concierge at your hotel of choice – we’re talking about the three sisters who comprise the Valencia Group brand. You won’t meet them during your travels, but you will see and feel their distinct personalities at each of their namesake locations.
Borne out of Valencia Group President and CEO Doyle Graham Jr.’s vision, the three sisters – Valencia, Sorella, and Alessandra – “all share the same DNA when it comes to their quality of service but still have their own distinctive looks as sisters do.” Hotel Valencia Riverwalk and Hotel Valencia Santana Row, for example, share a sense of Old World Spanish flair. Guests staying at Hotel Alessandra, opening in Fall 2018, can expect minimalist and understated modern decor. Hotel Sorella CITYCENTRE, the second of the two Valencia Group Houston hotels, boasts a sophisticated and luxurious feel exemplified by the ornate chandeliers that hang throughout the hotel’s public spaces.
Here’s a deeper look into the personas Valencia Group’s hotels have taken on to bring their design and atmosphere to life.
Valencia
Relationship Middle sister
Style Easygoing and hip
Personality Creative and colorful
Passions Fashion, entertaining
Where to Stay
Hotel Valencia Riverwalk | Hotel Valencia Santana Row
Alessandra
Relationship Eldest Sister
Style Contrasting elements
Personality Worldly, sophisticated, and a bit mysterious
Passions Traveling, shopping
Where to Stay
Sorella
Relationship Youngest sibling
Style Chic and sophisticated
Personality Precocious and doesn’t take life too seriously
Passions Dining, social events
