Valencia Group rolled out a look book that captures their properties’ distinct vibe through looks by designer Hannah Payne of high-end clothing line Luba.
Whether you’re glamping at Lone Star Court in Austin or sipping dirty martinis with the girls in Houston’s Hotel Alessandra, designer Hannah Payne of ready-to-wear clothing line Luba has created the custom style and look to effortlessly match the atmosphere of any Valencia group destination. Though Luba is just three years old, it has already appeared in the pages of several major fashion titles, including Harper’s Bazaar, Vogue Italia, and the New York Times. Payne’s aesthetic and core values ring true to the very ones Valencia Group sings: an attention to high-quality product with the inspiration from time spent in Europe.
Last spring, Luba and Valencia Group teamed up, putting on four exclusive pop-up shops from Texas to San Jose, California. While guests mingled among the racks of Payne’s newest lines – with Hannah herself – live entertainment, cocktails, and hors d’oeuvres completed the experience. If you’re just reading about these pop-up shops now, chances are you missed them. But we’ve got you covered. We tasked Payne to create a custom look from her own collection, while accessorizing with other brands for each of the distinct Valencia Group hotels. The result is the definitive Valencia Group Look Book, where Luba’s feminine silhouettes and Italian fabrics have been hand selected for each of the hotels. So dive in – your next statement piece may just be below.
Lone Star Court & Cavalry Court: Retro & Relaxed
Through retro garments and practical accessories (like a linen backpack in lieu of a purse), you’re ready to soak up some live music and still look the part, completed with the right pair of funky cowboy boots as your statement piece.
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You’ll know you’ve hit the Courts when you pull in and are greeted by Lone Star Court’s turquoise 1954 Buick Roadmaster or Cavalry Court’s 1952 Jeep Willy – the very epitome of what both properties offer. Upscale, retro-inspired amenities with hues of blue and yellow resembling Austin skies, hammered copper bar stools, and midcentury hex tiles are the small details that keep each space unique and inviting.
Hotel Alessandra: Worldly & Sophisticated
You can find the eldest of Valencia’s three sister personas traveling back and forth from her European roots to Houston, or shopping for the next big event’s outfit. A lover of contrasting elements, she may be spotted sporting a long, modest dress with a bright statement clutch and oversized earrings.
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Adorned with minimal but luxurious Old-World designs, Hotel Alessandra’s light shades of off-white contrasted with gold, black, and forest green touches can be seen through the many open spaces with plush couches, pops of intriguing decor, and extremely high windows and ceilings. In central downtown Houston, the property’s sleek, modern figure opens up to the feeling of old luxury and wide-open spaces.
Hotel Valencia Riverwalk & Santana Row: Bold & Playful
The creative middle sister of Valencia Group’s trio is always on the run. Her style is more colorful than her sisters’, as she loves all things gold and sparkly. She can be found entertaining a large group of friends wearing layered necklaces and tall high heels.
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These hotels embody a blend of style and substance. The style comes with decor details like flowering plants floating down from guest room balconies, Spanish-inspired art, intricate patterns outlining the elevators, and abstract chandeliers lighting your dinners. The substance comes with the hotels’ locations, uniquely positioned within beautiful walkable communities of shops, museums, and restaurants: Hotel Valencia Riverwalk along San Antonio’s acclaimed River Walk, and Hotel Valencia Santana Row within Santana Row’s cobblestone streets lined with galleries, eateries, and boutiques.
Hotel Sorella CITYCENTRE: Refined & Trendy
The youngest sister within the Valencia Group family, Sorella is never one to take life too seriously. She loves social events and eating out with her girlfriends, where you could spot her in a fitted black dress and attention-grabbing wedges.
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Sitting among more than 60 art galleries and renowned upscale eateries in Houston is Hotel Sorella CITYCENTRE, a sight to see in and of itself. Dimly light Murano glass chandeliers create the intimate ambience, and custom graphite-colored ceramic floors add sophistication to each step you take. The design is topped off, literally, with the rooftop oasis, where sheer canopied cabanas and an infinity pool extend directly into the popular Monnalisa Bar.
The George: Established but Approachable
Always looking polished, The George style allows any man to look sharp but remain comfortable in a light linen button-down under a statement jacket. The look works for both a dinner date at the Poppy and a nightcap at whisky bar 1791 with an old friend after.
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Refined and classic adornments like brick accents and exposed ceilings meet fresh and accessible touches at this College Station, Texas, hotel. The George’s lobby doubles as an adult arcade, with shuffle board, an old abacus, a sweeping bar, and the wide array of abstract art to get lost in. Glass walls throughout the hotel connect indoor and outdoor spaces while the red, black, and gold color scheme plays with the natural lighting.
